http://area224.com/vpsmm/ Sales Velocity and Marketing Effectiveness Blog Fri, 18 May 2012 11:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://area224.com/vpsmm/#comment-59 Dave Tue, 10 Nov 2009 16:26:13 +0000 http://area224.com/?p=148#comment-59 No worries; I think we're both pretty much saying the same thing, only differently. No worries; I think we’re both pretty much saying the same thing, only differently.

]]> http://area224.com/vpsmm/#comment-58 Mark Sherrick Tue, 10 Nov 2009 16:20:54 +0000 http://area224.com/?p=148#comment-58 Oh, I didn't mean to make it sound like that..what I meant is you need them both, separated, and as active as you had to be when the pr face was as important as the social media one has become. Oh, I didn’t mean to make it sound like that..what I meant is you need them both, separated, and as active as you had to be when the pr face was as important as the social media one has become.

]]> http://area224.com/vpsmm/#comment-57 Dave Tue, 10 Nov 2009 14:53:21 +0000 http://area224.com/?p=148#comment-57 Thanks for the comment. And no, I'm not advocating the elimination of PR and IR positions. But SMM is less likely to be siloed than PR, and more tied to immediate revenue potential than IR. Thanks for the comment. And no, I’m not advocating the elimination of PR and IR positions. But SMM is less likely to be siloed than PR, and more tied to immediate revenue potential than IR.

]]> http://area224.com/vpsmm/#comment-56 Mark Sherrick Tue, 10 Nov 2009 14:48:11 +0000 http://area224.com/?p=148#comment-56 You can call the position whatever you wish....vp, manager, chief officer, or lord of social media, it doesn't matter. Public companies need a social media face, much like you used to, and still do need a pr face. They're not the same, you need them not to be. With how quickly information spreads these days, it is vital to be able to control it, or at the least, put your hands on it. You can call the position whatever you wish….vp, manager, chief officer, or lord of social media, it doesn’t matter. Public companies need a social media face, much like you used to, and still do need a pr face. They’re not the same, you need them not to be. With how quickly information spreads these days, it is vital to be able to control it, or at the least, put your hands on it.

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