Comments on: The Power of Printed Marketing Materials – And How to Really Muck Them Up http://area224.com/the-power-of-printed-marketing-materials-and-how-to-really-muck-them-up/ Sales Velocity and Marketing Effectiveness Blog Mon, 30 Jan 2012 02:00:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dave http://area224.com/the-power-of-printed-marketing-materials-and-how-to-really-muck-them-up/#comment-35 Dave Mon, 14 Sep 2009 01:35:15 +0000 http://area224.com/?p=100#comment-35 Joy, thanks for the comments...yes, agree that online also could use some of what we talk about. I'm a big fan, though, of the unannounced, random, hand-written note. I try to send a few a week - partially because NO ONE does it anymore. Final thought: I'll argue that anyone who calls their blog "Joy of Human Capital" is already someone hardwired to think differently! That's a good thing... Joy, thanks for the comments…yes, agree that online also could use some of what we talk about.

I’m a big fan, though, of the unannounced, random, hand-written note. I try to send a few a week – partially because NO ONE does it anymore.

Final thought: I’ll argue that anyone who calls their blog “Joy of Human Capital” is already someone hardwired to think differently! That’s a good thing…

]]> By: Joy Chen http://area224.com/the-power-of-printed-marketing-materials-and-how-to-really-muck-them-up/#comment-34 Joy Chen Mon, 14 Sep 2009 01:30:39 +0000 http://area224.com/?p=100#comment-34 Dave, I agree with all of the above. I think all of it applies even more to online material. I find online to be an even more unforgiving medium than print; with my own blog, I'm always struggling to apply your remedies #1 and #2. Your remedies are not easy but highly worthwhile! Dave, I agree with all of the above. I think all of it applies even more to online material. I find online to be an even more unforgiving medium than print; with my own blog, I’m always struggling to apply your remedies #1 and #2. Your remedies are not easy but highly worthwhile!

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