Ever feel overwhelmed by the sheer volume of marketing, communications, and social media…stuff? Join the club, bub. Here’s some advice.
Yesterday, I was minding my business here on the Internet, making things happen, when I received an email that told me I had a new comment on one of my sites. It was interesting in that it was an obvious cut-and-paste job: some of the text was verbatim from other emails I had received for the better part of the past year. And it got me thinking that I should probably write about this subject…so, let’s talk about Links, Hucksters, and What’s Next.
The “Links” I’m talking about are the ones offered by the spammers that try to comment on blogs. If you don’t run a blog, here’s a quick example of how those spam comments usually look:
I ԁdo trust all the concepts you’ve introdսced on your post.
They are really convincіng annd can definitely work.
Νonetheless, the posts are tօo brief fоr novices.
Maay just you please prolong them a bit from neҳt time?
Thank yoս forr the post.
And they’re trying to get me to link to some site and then they’ll get the positive Google mojo that everyone who is in the SEO business says you really need to be successful. (If you use a service such as Akismet, you won’t have to worry about actually seeing 99% of these emails; they’ll go straight into your blog’s spam folder.)
Because of the age of this site – we’ve been at it for awhile and have a page rank of 2/10; nothing to write home about, granted, but better than 0/10, which the vast majority of sites receive – we are popular with the spamsters, who want the “authority” we can give them by sending a link their way. And, because of the hucksters in the SEO Consultant industry, the offshore linkbots like to send these sorts of emails our way. All the time.
Much has been made of hucksters in a variety of online industries: Social Media Gurus who will sell you a bill of goods but never deliver; SEO Consultants who will promise you the moon and a zillion backlinks; and general ne’er-do-wells who claim that their way is the way to riches.
But I can tell you from watching these industries for the last…what…9 years?…that there is a maxim that rings true:
The things that take the most effort have the most payoff.
Any tactic that someone tries to sell you – “Buy backlinks for cheap!” – isn’t bound to payoff and can actually get you penalized by Google. The value is in not just the hustle, but the tactics that take time and are in line with a sound strategy.
Before we get to the takeaway from this article, a promotional announcement: we at Area 224 have launched three sites that we’re spending a great deal of time on. But we’re not expecting immediate success – and you shouldn’t be expecting immediate success from any of the garbage the hucksters are peddling.
A couple years ago, we created Metasip as a “Yelp for Alcohol.” We’re still working on that site – and let me tell you…it takes time, energy, and some sound thinking. At around the same time 10KaYear was born – and the whole premise of that site is that sound personal finance doesn’t happen overnight.
Our latest development is Metakitchen – an offshoot of Metasip and less of a rating site, more of a hub for food and beverage bloggers. That’s going to take some time and some actual work: we’re not planning on getting thousands of bloggers on the site immediately, and we’re not planning on thousands of food brands wanting access to those bloggers. It’s a slow burn.
This is one reason we have blogged less and less here at HQ, at least on this site – but we’re blogging more and more over at the other sites.
Links, Hucksters, and What’s Next
Now, the takeaway: Links take time. Hucksters are to be avoided. What’s Next?
It’s time for the actual hard work, those things that take effort but will bring us the eventual payoff. We’re not after a get rich quick scheme here: but with a little sound planning and an even sounder strategy, we’re aiming for a pretty good result. And you should consider the same: don’t take shortcuts, don’t assume that the easy way is going to be the right way, and…
Don’t be afraid of a little hard work.