They used to just call it PR – and some people thought that stood for “Press Release,” not “Public Relations.”
Now, it’s different – the old way of dealing with your publics used to be getting a story placed and hoping for the best. Now, Public Relations involves understanding how to interact with influencers, how to engage with customers, partners, consumers, and the general public. The more social you become, the more the chance the brand will be out of your hands.
PR used to be an afterthought – not anymore. And Area 224 can help – we sat at the head table with big brands, small businesses, and scores of marketers and communicators in between. We can help you craft the right message and messaging strategy – and execute, getting the right information to the right people at the right time.