Comments on: How to be Memorable with Your Marketing http://area224.com/memorable/ Sales Velocity and Marketing Effectiveness Blog Fri, 18 May 2012 11:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Dave http://area224.com/memorable/#comment-146 Dave Thu, 01 Jul 2010 21:45:28 +0000 http://area224.com/?p=280#comment-146 Thanks, EC. Great thoughts...yes, WIIFM should be top of mind. Context important, but WIIFM. Thanks, EC. Great thoughts…yes, WIIFM should be top of mind. Context important, but WIIFM.

]]> By: EC Sheedy http://area224.com/memorable/#comment-145 EC Sheedy Thu, 01 Jul 2010 21:13:13 +0000 http://area224.com/?p=280#comment-145 Well said--agree with every point you put forth. But I do want to comment on what Kristine said: No one cares how long you’ve been in business, the experience you have, your education, or what you’ve done for others. All they want to know is, What’s In It For Me (them). She's right--and wrong. I think customers are starting to care more than ever, about "where you're coming from." I simply think they don't want that background chatter to be the be-all and end-all of the message. Somewhere early in the selling process the seller needs to school him/herself to think, "Enough about me, what about you?" Great post. Well said–agree with every point you put forth. But I do want to comment on what Kristine said: No one cares how long you’ve been in business, the experience you have, your education, or what you’ve done for others. All they want to know is, What’s In It For Me (them).

She’s right–and wrong. I think customers are starting to care more than ever, about “where you’re coming from.” I simply think they don’t want that background chatter to be the be-all and end-all of the message. Somewhere early in the selling process the seller needs to school him/herself to think, “Enough about me, what about you?”

Great post.

]]> By: Kristine Putt http://area224.com/memorable/#comment-144 Kristine Putt Thu, 27 May 2010 21:07:44 +0000 http://area224.com/?p=280#comment-144 What's In It For Me? Exactly. Everyone wants to talk about themselves, but the truth is, your customers/clients don't care. No one cares how long you've been in business, the experience you have, your education, or what you've done for others. All they want to know is, What's In It For Me (them). When business - especially small business - can finally nail this one down, they create the much-desired relationship with their target market. Nice post! :) What’s In It For Me?

Exactly. Everyone wants to talk about themselves, but the truth is, your customers/clients don’t care. No one cares how long you’ve been in business, the experience you have, your education, or what you’ve done for others. All they want to know is, What’s In It For Me (them).

When business – especially small business – can finally nail this one down, they create the much-desired relationship with their target market.

Nice post! :)

]]> By: Dave http://area224.com/memorable/#comment-143 Dave Tue, 18 May 2010 00:35:37 +0000 http://area224.com/?p=280#comment-143 I'm blushing...thanks so much for the comment. Stay memorable, will ya? I’m blushing…thanks so much for the comment. Stay memorable, will ya?

]]> By: @b_rewster http://area224.com/memorable/#comment-142 @b_rewster Mon, 17 May 2010 21:05:01 +0000 http://area224.com/?p=280#comment-142 Alos tell a great story. If you tell a fantastic story you give your marketing legs to transfer from one person to the next. Great post man, totally digging it. SB Alos tell a great story. If you tell a fantastic story you give your marketing legs to transfer from one person to the next. Great post man, totally digging it.

SB

]]> By: Paul Hemphill http://area224.com/memorable/#comment-141 Paul Hemphill Mon, 19 Apr 2010 21:35:47 +0000 http://area224.com/?p=280#comment-141 Good stuff, Dave. I took your advice a long time ago and niched myself as a video college coach as opposed to just a vanilla coach you can find anywhere. Good stuff, Dave. I took your advice a long time ago and niched myself as a video college coach as opposed to just a vanilla coach you can find anywhere.

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