Dear Groupon: that is some SERIOUS social shopping savings

December 18, 2009 By 4 Comments

Item: Groupon saves its visitors some serious cash.

Watch as we uncover from their own website what happened IN ONE DAY…

First, December 17, in the morning — as I know because Area 224 was hosting a webinar and we wanted to zero in on metrics. We used this graphic from the Groupon web page:

From December 17Next, lets’ show you what we just uncovered, from their site, a mere 30 hours later, as of about 5:30 Central Time on Friday the 18th.

One Day Later

In one day, they sold 27,286 “Groupons” and saved customers $4,997,629. ($183 in savings per Groupon sold.)

OR, looking at it this way — just today’s deal alone — a Brite Smile spa treatment thing — has sold 828 times, at $185 per. Generating $153,180 in revenues. Split between the companies, I’m sure.

Am I questioning their numbers? NO. I’m in awe of them.

You?

Related Posts Plugin for WordPress, Blogger...
Filed Under: brand communications, Distribution
  • http://online.barrons.com/article/SB116864725853275703.html Adam

    Would you question their numbers more if you knew about their first VC? He founded a company called InnerWorkings and sent massive internal emails encouraging his employees to promote big, big numbers. Barron’s called him a “huckster.” Link: http://online.barrons.com/article/SB116864725853275703.html

    So yeah, it’s a great concept, but it’s being run by the wrong people.

  • http://area224.com Dave

    Interesting, Adam.

    $5 million in savings is a lot in one day….

    I am reminded a little of the guy who comes home from work and says “honey, I just saved two bucks. I walked instead of taking the bus.” She responded: “you could have saved ten bucks by walking instead of taking a cab.”

  • Dave N

    Not sure if you saw my tweet from 2-3 weeks ago. Kyoto (on Lincoln [Chicago]) sold something like 2,300 $50 Groupons at $25 apiece and had to hire at least one extra person as a result of the effort.

  • http://area224.com Dave

    I read each and every one of your tweets…ahem…

    But this is so cool – actual, real, tangible foot traffic from a social commerce site. Way cool. And makes me hungry.