Challenge: Write a blog post about marketing and business. Don’t use the First Person at all.
Here’s the thing: people love to talk about themselves. People love to point to the awesome stuff they’re doing – and, with the dawn of Social Media Marketing, it’s so much easier to be self-centered.
Because you have to connect with someone else, and they have to connect with you.
But How To Avoid Crossing “The Line?”
You know “The Line,” because it’s rather garish these days. Everyone has a book coming out, it seems, and they’re doing the mass market promotional thing. Everyone has expertise that they want to tout – for a fee, of course – and it’s tough to separate the value from the pablum, the pitch from the meat.
Even the uber-engagers – the ones who call their fans “community” – have to point to themselves as the examples of pure awesomeness…in a bottle, or on a blog.
Don’t Fall For It. Don’t.
Pretty soon, you can separate the wheat from the chaff.
The valuable posts start going away, the “Buy The Book” posts start arriving. Maybe there’s an F-bomb for effect, or maybe it’s just an old idea disguised by new social media buzzwords.
Don’t. Fall. For. It.
Third Person Credibility
So, here’s a list. Some blogs that aren’t all First Person. Ones that aren’t overly promotional – and, instead, give you a taste of knowledge that you can take and do something valuable with.
Go forth. Avoid the First Person.
- Olivier Blanchard, The Brand Builder. This is worthwhile for the past couple posts alone: a frying pan to the face of conventional business wisdom.
- Marjorie Clayman, MargieClayman.com. She’s just cool – but her insights, which DO sometimes involve the First Person, are spot on.
- Shelly Kramer and Team, V3im.com. People from Kansas City are just really nice. Down-to-earth. And focused on helping you.