Shared a story on Thursday’s Webinar that we’ll share again here. 10 years old, but gives you a sense of the continuum.
Do you “Get It?” Really, not the lower case “get it,” but are you in the process of that deep knowledge that can only come if you truly “Get It?”
10 years ago, Dave from Area 224 worked for a company in the HR Consulting space. And one of the projects seems trite at the time – an online portal for companies to use to give their employees access to benefits information.
But, back then, 2000, there was a ton of discussion about this type of thing. Companies were dealing with old “legacy” systems, and didn’t know what information needed to be online, and were afraid that online would replace paper, and they wanted to be in compliance with legal requirements.
One of the offices for my company had some sales and back-office employees who were asked to help with the project – sharing information with their contacts through emails, showing a demo to existing clients of this new technology.
Problem? The boss, the guy who ran the office, refused to give access to the World Wide Web to any of his employees.
The reason? “The web is a time suck.”
Productivity would drop, it reasoned, because employees who could access this demo website for the new technology could also access things like other websites.
Okay, then. Sounds really crazy now, but this mindset existed 10 years ago toward the Internet.
And now it possibly exists some places – maybe your company? – toward Twitter or Facebook.
Which brings us back to the webinar. We’re doing another one this week, you can link to the signup stuff here, and we’re hearing that, well, it’s not that the bosses “Don’t Get It,” it’s that “It” needs to be explained in the right strategic context.
IF we spend time on Twitter having conversations, we might learn what the marketplace really thinks of us.
IF we are on Facebook making friends, they might be quicker to tap us on the shoulder when they need our help.
If you missed last week’s webinar, we hope to see you Thursday, November 4, at 1 pm ET/12 Central/11 am MT and 10 am PT.