Public Relations, Marketing Communications and Social Media Consulting
In typical Area 224 style, a whipsaw title followed by some unexpected takeaways. I received the latest Bloomberg Businessweek over the weekend, and, when I saw the cover (photo over there), I figured this was going to be an article worth reading. It was. The article is called “Everywhere Sports Profit Network,” penned by Karl [...]
Not all hashtags are created equal. One of my favorite sayings is one of my own, probably stolen from somewhere: “the answer is always somewhere in the middle.” Another saying that we’re twisting a little is one from Chuck D: “Don’t believe the hype.” How do the twain come together, and support the premise that [...]
New to this site? We’d love for you to check out our book: Six Biggest Mistakes. The payoff of your online efforts is proportional to the amount of effort that goes into it. Spend an hour working on your link-building, and get a few people to visit your site. Spend some spare time on launching [...]
Last week, we were all over Amazon. This week, we’re launching not one…not two…but three different EBooks. We’ve thought of ourselves here at Area 224 Headquarters as something in-between. Not really an Internet Marketing shop. Not totally a Corporate Communications firm, either. But, being in the middle of both things is pretty cool, we think [...]
New Here? Why not download a free book. Social Media for First Graders. Yes, I did it. I was at a lunch meeting and, at the tail end, I gave the other party a business card. A card that looked something like this one: Now, with the advancement of technology, with mobile phones and iPads [...]
Hi. If you’re new here, be sure to learn more about our FORWARD:MARCH program, with private coaching starting March 1 and webinars kicking in on March 6. We have often said that the work we do here at Area 224 – and the 12 Minute Marketing program we launched last year – has been at [...]
Where does social media stop - and PR begin? That's the thing - social media doesn't stop. It's ever-changing, Continue Reading
Area 224 has played a role in the launch of products and services since 2006. Here are some examples, and Continue Reading