As you’d expect from this site, we bring together a couple elements in a post about Integrated Marketing…
Okay, we’ve talked about brand and messaging and how important it is to get people talking about you. We’ve also talked a lot about effectively using social media to support that goal. And, because so many of you asked us to help you do all of that, we created CloutReach.
I’m not pushing product here. Many of you don’t need someone to help you. If you do, find someone you trust who can help.
The other day, someone asked me what the 90-day ROI is for CloutReach. My reaction to that?
“A+ for thinking ROI and F- for thinking that integrating social media with your traditional marketing communication is something you can do for a few months and then quit.”
Let me say it again… You want people talking about you!
Take a look at the video we’ve embedded below and its Starbucks “plug” (http://12mm.co/aliengirl). How great would it be to find someone talking about your brand like this?
The use of social media isn’t a passing fad. We’re not going to suddenly stop talking about our likes and dislikes and our customer experiences. If anything, we’re all just starting to speak up, and we’re going to get a lot noisier.
So, once you’ve got the hang of using social media communication holistically and integrating it into your overall marketing strategy, stop paying us to do it with you through CloutReach, but don’t lose focus on the need to have people continuing to talk about you.
See you. I’m off to Starbucks…
Want more information about CloutReach, or 12 Minute Marketing, or how everything we’re doing at Area 224 can potentially help your business? Use the links above, or get in touch with us using the Contact Page on this site.