Back to Rick Strater as we continue our Blogging Basics Series. And, since he’s the Co-Creator of 12 Minute Marketing, good enough time to talk about Promoting Your Blog.

Marketing Your Blog – Promotional Basics

Marketing your blog is actually easier than marketing a static website. This is partly due to the structural nature of the blog, and partly due to the fact that there are more promotional opportunities available than for static websites.

There are many marketing options you can explore – and then you simply decide what works best for you, and stick to it:

Guest Posting

This is the process of placing articles on other blogs with a link back to yours.  Probably one of the most effective ways of driving visitors to your site, placing guest posts will allow you to be seen on blogs that are quite busy, allowing you to cash in on their authority that has already been established.

It is a very simple, yet effective technique that can – depending on the blog where you place the post – drive large numbers of visitors to your blog.

You can also find ezines related to your blog’s niche, and offer to write articles for them in return for the exposure. This way you will also be able to cash in on the reputation of the ezine publisher, and the relationship that he or she has with his or her list of subscribers.  Same idea, different medium.

RSS Automation

This is where you submit your blog’s RSS feed to your Facebook and Twitter accounts for instant exposure to your followers and friends. This can easily be accomplished by using a service called “Twitterfeed“. Additionally, you can submit it to Feedburner – a service from Google that will re-distribute your blog’s feed to a number of different destinations.

Social Marketing

This is often marketing on forums and social groups – by contributing value to any conversation, it is possible to showcase your expertise to people and by extension lure many of them into exploring your blog. Don’t just leave a comment and move on, but become involved in the conversation. The more you do, the more opportunities you will have of being noticed, and attracting people to your blog.

Blog Commenting

Placing comments on other blogs can be effective – or not – depending on how busy the blog is, and how soon after the actual post you can place your comment. The sooner you comment, the better the chance that it will be seen by a lot of people, some of which will translate into visitors.

Don’t waste your time commenting on blogs that have very little commenting action… you want to see a minimum of at least a couple comments on any given post before adding that blog to your commenting schedule – or you’ll see very little traffic from it.

Warning

Don’t even think about using traffic exchanges. These are frequented by people simply looking for more traffic to their websites, or opportunities to make more money. If your blog targets any of these, create a simple landing page, and funnel them from there. Most people using traffic exchanges do not really want to work hard to view any page – they just want to run up some credits and get some traffic of their own.  Really a colossal waste of time in my book!

There are many more options you can explore however – like videos, distributing documents, etc. Depending on the niche of your blog, some techniques will work better than others. You will simply have to experiment and keep the ones that work for you, throw out all the rest.

At the end of the day, it’s all about effort versus reward and taking daily actions to promote your blog.

So how will you market your blog today?    

Will It Stop? NO! We continue with Blogging Basics by talking about…Niche vs. Authority. Dave’s at the mic again.

Niche Blog? Authority Blog? Both? Neither?

The question of niche blogging versus authority blogging faces many new bloggers.

On one hand you might want to simply get something going that will make you some money, the sooner the better. On the other hand you might want to do something bigger that will last, make an impact, and not allow you to “outgrow” your project.

Creating an authority blog is a long-term project. It is about presenting yourself as an expert in your field. It takes time and effort to establish, but the rewards are great. To create an authority blog you will need to create loads of content over time, and some of it will have to be outstanding.

You will have to consistently provide good quality content, and connect with other bloggers for additional exposure. Getting your blog ranked well in Google and other search engines will take time and effort, since you will be up against some stiff competition from established marketers.

If you should decide on the “blogging for money” niche for instance, you will be up against people like Darren Rowse from “Problogger“, and Yaro Starak from “Entrepeneur’s Journey”. While it is not impossible to break into the market, it does present a challenge, especially for someone with no prior branding campaign.

On the positive side, however, authority blogging allows you to choose your field of blogging according to your own passions, or at least according to your own interests.

This means that at least it is unlikely that you will tire any time soon of writing about topics related to your blog!

On the flip side, creating a niche blog is easier. Unfortunately, it is also somewhat limited. There is only so much that you can write on any given topic, after which it can become difficult to come up with new ideas for content.

To make it worse, you might even tire of writing about the subject along the way, making it a drag to carry on in the first place.

But a benefit is that it is easier to rank well in Google for a niche blog. Since it is written for a very specific type of target customer, the blog can be created around the needs and search engine searches of these potential customers.

Additionally, due to the lesser amount of work involved, it is possible to maintain a couple of these niche blogs, and have more than one stream of income. Whenever you tire of any given topic, you are also free to sell or “flip” your blog, and start something new.

If you built an authority blog, on the other hand, it would be harder to let go of something that you put so much work into, and it would also be harder to sell something with which you deliberately have branded yourself.

At the end of the day, though, it all boils down to your own expectations and preferences. If you get bored easily, you might want to consider creating niche blogs. There are many marketers who specialize in creating profitable niche blogs, and that is their sole business model.  They create a string of small, profitable blogs and outsource the maintenance of them, and they are happy with that.

Which direction appeals to you the most?

BTW, don’t hesitate to check out what’s going on at 12 Minute Marketing. We’re in full launch mode. Love to have you join in!

Hi there. Dave back with you, as we continue this “Blogging Basics” series. A lot of what we’re talking about dovetails nicely with 12 Minute Marketing, the product we have launched.

Blogging Ain’t All Sunshine and Roses

Although they are overshadowed by the many benefits, the cons of blogging are still quite real, and have to be taken into account before you make your final decision on starting a blog or not.  Here are a few things you might like to consider before taking the leap.

Blogging takes commitment.

You can build a website with only a few pages, and if you decide not to continue, you can simply let it be. A blog, on the other hand, attracts people who are interested in fresh information, with the result being that you will have to update it frequently.

If not, the long and short of it is you will begin to lose the interest of your readers, and the conversation on your blog will start dying down.  NOT the goal!

Blogging takes some skills.

Not many mind you, but some.  Blogging – or rather the platform – does have a short learning curve. While it is possible to create a free blog with just a few clicks, there are dangers attached to free services.

For instance, Blogger.com regularly deletes blogs by mistake, and simply fails to restore them when requested.  If you are going to blog seriously, it will have to be on your own domain and your own hosting, and you will be wise to set-up WordPress.

There are are also a few plugins that you will need to install to have your new blog operating smoothly, for which you will have to ascertain the correct settings.  So there is a small learning curve but I promise it’s not as painful as you think.

Blogging requires some marketing skills.

Promoting your blog takes constant time and effort – at least at the start. You are likely to find yourself leaving comments on other blogs, as well as connecting with other bloggers in order to exchange ideas and arrange for promotional opportunities.

It is not like a static website where you can just stop adding pages at any given time without suffering any ill effect.  You need regular fresh content and you need to promote that content to insure the world actually sees it.

Blogging requires some geek-speak to really flourish.

Unless you have a good knowledge of CSS (cascading style sheets), or the ability to invest in a decent theme (template set), it is not possible to do much fine tuning on the appearance of your blog – not as easily as you would have been able to do with a static website anyway.

Additionally, you are also not able to give every page a different layout without having some knowledge of advanced plugins, and risking slowing your blog down (while loading a page for viewing) in the process.  So some techie skills can come in handy to really help your blog thrive.  (Or of course the ability to outsource the techie stuff!)

Blogging is ever-changing and evolving.

WordPress is being updated all the time; this version that we’re using is 3.2.1. Additionally, it is all open source; meaning that everything is done by volunteers working for free. As such, many of the available plugins are not updated regularly.

As a result, it happens from time to time that some plugins simply stop working correctly (or at all) after a major WordPress core update.  This can be annoying on the small scale, extremely horrid if the plug-in happens to be an integral part of your blog’s functionality!

Blogging requires the ability to be social.

Finally, blogging requires you to be part of the blogosphere. If you don’t enjoy interacting with other people, and using social platforms to connect with as many people as possible, you are likely to achieve only mediocre results.

If this is the case, blogging is simply not for you and that’s OK. It just means you may need to consider an alternative model for your online business adventures, if that’s what your goals are.

Really though, at the end of the day the benefits to blogging far outweigh the hassles and more and more businesses and brands are beginning to sit up, take notice and jump on the bandwagon.  The question now is what will you do?