Comments on: $100,000,000,000,000 worth of email newsletter advice http://area224.com/100trillion/ Social Media Marketing and Strategic Communications Tue, 31 Aug 2010 14:14:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ryan Holota http://area224.com/100trillion/comment-page-1/#comment-1814 Ryan Holota Tue, 27 Jul 2010 23:00:58 +0000 http://area224.com/?p=246#comment-1814 I think that newsletters are still one of the most misunderstood marketing methods out there. Far too many people use them to simply spam their readers, instead of using them to add value and build trust. If you are just starting a newsletter campaign, consider not promoting ANYTHING for the first couple of issues. Include all of your contact information and link back to your website of course, but beyond that, spend your time informing and entertaining your readers.<br><br>Actually, depending on your industry, that could even be a good long-term strategy. I think that newsletters are still one of the most misunderstood marketing methods out there. Far too many people use them to simply spam their readers, instead of using them to add value and build trust. If you are just starting a newsletter campaign, consider not promoting ANYTHING for the first couple of issues. Include all of your contact information and link back to your website of course, but beyond that, spend your time informing and entertaining your readers.

Actually, depending on your industry, that could even be a good long-term strategy.

]]> By: Dave http://area224.com/100trillion/comment-page-1/#comment-1689 Dave Thu, 13 May 2010 17:37:08 +0000 http://area224.com/?p=246#comment-1689 Great to hear from you, Nick...thanks for the comments! Great to hear from you, Nick…thanks for the comments!

]]> By: Nick Staroba http://area224.com/100trillion/comment-page-1/#comment-1688 Nick Staroba Thu, 13 May 2010 17:21:46 +0000 http://area224.com/?p=246#comment-1688 Great, short article with some good advice. I'm going to be applying the bit about “hey, I’d like to keep communicating with you through our email newsletter.” And I wish more of us would, too. Thanks! Great, short article with some good advice. I’m going to be applying the bit about “hey, I’d like to keep communicating with you through our email newsletter.” And I wish more of us would, too.

Thanks!

]]> By: robinteractive http://area224.com/100trillion/comment-page-1/#comment-1673 robinteractive Sat, 01 May 2010 18:28:11 +0000 http://area224.com/?p=246#comment-1673 Sadly, it seems some businesses put more effort into growing their e-mail list through any means possible than focusing on the content of e-mail that they send. Sadly, it seems some businesses put more effort into growing their e-mail list through any means possible than focusing on the content of e-mail that they send.

]]> By: Dave http://area224.com/100trillion/comment-page-1/#comment-1650 Dave Tue, 13 Apr 2010 01:40:40 +0000 http://area224.com/?p=246#comment-1650 Informative is a really good word. You know full well that you sell more by not selling. Thanks for the comment! Informative is a really good word. You know full well that you sell more by not selling. Thanks for the comment!

]]> By: Kyle Thill http://area224.com/100trillion/comment-page-1/#comment-1636 Kyle Thill Wed, 07 Apr 2010 17:48:29 +0000 http://area224.com/?p=246#comment-1636 Thanks for the insight. We try to keep our newsletter informative, versus simply promotional. I've heard the thread before about how interesting it is to us, but not so much to our reader. It was good to get that reinforced. Thanks. Thanks for the insight. We try to keep our newsletter informative, versus simply promotional. I’ve heard the thread before about how interesting it is to us, but not so much to our reader. It was good to get that reinforced. Thanks.

]]> By: Dave http://area224.com/100trillion/comment-page-1/#comment-1625 Dave Fri, 02 Apr 2010 03:01:44 +0000 http://area224.com/?p=246#comment-1625 You and I definitely need to connect at one of those shows! You and I definitely need to connect at one of those shows!

]]> By: Mark Herpel http://area224.com/100trillion/comment-page-1/#comment-1619 Mark Herpel Wed, 31 Mar 2010 05:24:41 +0000 http://area224.com/?p=246#comment-1619 Amazing isn't it ! I've got a stack of these notes and many 'Billion' dollar notes I bought for just .05 cents each at a coin show. A real piece of history. Great push to the newsletter, I'm in...! Mark Amazing isn’t it ! I’ve got a stack of these notes and many ‘Billion’ dollar notes I bought for just .05 cents each at a coin show. A real piece of history. Great push to the newsletter, I’m in…!

Mark

]]> By: Dave http://area224.com/100trillion/comment-page-1/#comment-1544 Dave Wed, 17 Mar 2010 12:21:11 +0000 http://area224.com/?p=246#comment-1544 Gabriella, Thanks for the comment. Oh and clever name for your site! Gabriella,

Thanks for the comment. Oh and clever name for your site!

]]> By: Gabriella http://area224.com/100trillion/comment-page-1/#comment-1543 Gabriella Wed, 17 Mar 2010 12:06:36 +0000 http://area224.com/?p=246#comment-1543 You grabbed me by the title and kept me reading throughout! Well done. It's not easy for people to look at their marketing strategy (newsletter) when they are blinded by self promotion. Personally, I think a lot of comapnies don't even know why they are sending a newsletter, other than it's what they were told to do... Sad, but true. Interesting metaphor to boot. You grabbed me by the title and kept me reading throughout! Well done. It’s not easy for people to look at their marketing strategy (newsletter) when they are blinded by self promotion. Personally, I think a lot of comapnies don’t even know why they are sending a newsletter, other than it’s what they were told to do… Sad, but true. Interesting metaphor to boot.

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