Comments on: $100,000,000,000,000 worth of email newsletter advice http://area224.com/100trillion/ Sales Velocity and Marketing Effectiveness Blog Fri, 18 May 2012 03:54:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ryan Holota http://area224.com/100trillion/#comment-123 Ryan Holota Tue, 27 Jul 2010 23:00:58 +0000 http://area224.com/?p=246#comment-123 I think that newsletters are still one of the most misunderstood marketing methods out there. Far too many people use them to simply spam their readers, instead of using them to add value and build trust. If you are just starting a newsletter campaign, consider not promoting ANYTHING for the first couple of issues. Include all of your contact information and link back to your website of course, but beyond that, spend your time informing and entertaining your readers.<br><br>Actually, depending on your industry, that could even be a good long-term strategy. I think that newsletters are still one of the most misunderstood marketing methods out there. Far too many people use them to simply spam their readers, instead of using them to add value and build trust. If you are just starting a newsletter campaign, consider not promoting ANYTHING for the first couple of issues. Include all of your contact information and link back to your website of course, but beyond that, spend your time informing and entertaining your readers.

Actually, depending on your industry, that could even be a good long-term strategy.

]]> By: Ryan Holota http://area224.com/100trillion/#comment-625 Ryan Holota Tue, 27 Jul 2010 18:00:00 +0000 http://area224.com/?p=246#comment-625 I think that newsletters are still one of the most misunderstood marketing methods out there. Far too many people use them to simply spam their readers, instead of using them to add value and build trust. If you are just starting a newsletter campaign, consider not promoting ANYTHING for the first couple of issues. Include all of your contact information and link back to your website of course, but beyond that, spend your time informing and entertaining your readers. Actually, depending on your industry, that could even be a good long-term strategy. I think that newsletters are still one of the most misunderstood marketing methods out there. Far too many people use them to simply spam their readers, instead of using them to add value and build trust. If you are just starting a newsletter campaign, consider not promoting ANYTHING for the first couple of issues. Include all of your contact information and link back to your website of course, but beyond that, spend your time informing and entertaining your readers.

Actually, depending on your industry, that could even be a good long-term strategy.

]]> By: Dave http://area224.com/100trillion/#comment-122 Dave Thu, 13 May 2010 17:37:08 +0000 http://area224.com/?p=246#comment-122 Great to hear from you, Nick...thanks for the comments! Great to hear from you, Nick…thanks for the comments!

]]> By: Nick Staroba http://area224.com/100trillion/#comment-121 Nick Staroba Thu, 13 May 2010 17:21:46 +0000 http://area224.com/?p=246#comment-121 Great, short article with some good advice. I'm going to be applying the bit about “hey, I’d like to keep communicating with you through our email newsletter.” And I wish more of us would, too. Thanks! Great, short article with some good advice. I’m going to be applying the bit about “hey, I’d like to keep communicating with you through our email newsletter.” And I wish more of us would, too.

Thanks!

]]> By: robinteractive http://area224.com/100trillion/#comment-120 robinteractive Sat, 01 May 2010 18:28:11 +0000 http://area224.com/?p=246#comment-120 Sadly, it seems some businesses put more effort into growing their e-mail list through any means possible than focusing on the content of e-mail that they send. Sadly, it seems some businesses put more effort into growing their e-mail list through any means possible than focusing on the content of e-mail that they send.

]]> By: Dave http://area224.com/100trillion/#comment-119 Dave Tue, 13 Apr 2010 01:40:40 +0000 http://area224.com/?p=246#comment-119 Informative is a really good word. You know full well that you sell more by not selling. Thanks for the comment! Informative is a really good word. You know full well that you sell more by not selling. Thanks for the comment!

]]> By: Kyle Thill http://area224.com/100trillion/#comment-118 Kyle Thill Wed, 07 Apr 2010 17:48:29 +0000 http://area224.com/?p=246#comment-118 Thanks for the insight. We try to keep our newsletter informative, versus simply promotional. I've heard the thread before about how interesting it is to us, but not so much to our reader. It was good to get that reinforced. Thanks. Thanks for the insight. We try to keep our newsletter informative, versus simply promotional. I’ve heard the thread before about how interesting it is to us, but not so much to our reader. It was good to get that reinforced. Thanks.

]]> By: Dave http://area224.com/100trillion/#comment-117 Dave Fri, 02 Apr 2010 03:01:44 +0000 http://area224.com/?p=246#comment-117 You and I definitely need to connect at one of those shows! You and I definitely need to connect at one of those shows!

]]> By: Mark Herpel http://area224.com/100trillion/#comment-116 Mark Herpel Wed, 31 Mar 2010 05:24:41 +0000 http://area224.com/?p=246#comment-116 Amazing isn't it ! I've got a stack of these notes and many 'Billion' dollar notes I bought for just .05 cents each at a coin show. A real piece of history. Great push to the newsletter, I'm in...! Mark Amazing isn’t it ! I’ve got a stack of these notes and many ‘Billion’ dollar notes I bought for just .05 cents each at a coin show. A real piece of history. Great push to the newsletter, I’m in…!

Mark

]]> By: Dave http://area224.com/100trillion/#comment-115 Dave Wed, 17 Mar 2010 12:21:11 +0000 http://area224.com/?p=246#comment-115 Gabriella, Thanks for the comment. Oh and clever name for your site! Gabriella,

Thanks for the comment. Oh and clever name for your site!

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